NEWSLETTER

La-Z-Boy, the iconic American furniture brand known for nearly a century of comfort and craftsmanship, is entering the gaming market with the launch of its newest product: The Demon Throne, a premium gaming chair inspired by esports superstar Lee “Faker” Sang-hyeok. The chair will officially debut on September 12, National Video Games Day, for the rapidly growing community of Gen Z and Gen Alpha gaming enthusiasts.

The name “Demon Throne” pays tribute to Faker’s legendary nickname, “The Demon King,” earned through his dominance in the global League of Legends esports scene. Widely regarded as the greatest League of Legends player of all time, Faker has won multiple world championships and commands a massive global fanbase. His partnership with La-Z-Boy gives the brand instant credibility among competitive gamers.

The launch comes at a time when the gaming industry is booming. The global gaming market generates more than $200 billion annually, with over 3 billion gamers worldwide, many of whom spend hours in front of screens each day. As competitive gaming and streaming continue to rise, demand for ergonomic seating designed for long gaming sessions has grown significantly.

The Demon Throne gaming chair blends La-Z-Boy’s nearly 100 years of ergonomic expertise with features designed specifically for gamers. Built for extended play, the chair offers advanced lumbar support, customizable recline settings, durable performance materials and a design that balances comfort with competitive performance.

Launching on National Video Games Day places the Demon Throne at the center of gaming culture, celebrating both casual and competitive players. Through this collaboration with Faker, La-Z-Boy aims to redefine gaming comfort, transforming the traditional gaming chair into a throne worthy of esports royalty.