It is 2:13 a.m. The room is quiet except for the hum of your setup. One more game turns into three. Your eyes stay locked in, your hands don’t slip. But your back? Your shoulders? They’ve been asking for a break for hours.
Gaming has evolved. The chair hasn’t.
Until now.
La-Z-Boy is stepping into the world of gaming with something that doesn’t just keep up, but understands it. Introducing The Demon Throne, a first-of-its-kind gaming chair created in collaboration with Lee “Faker” Sang-hyeok, the player they don’t just call great, but immortal.
The Demon King.
And if you’re going to build a throne, you build it for someone who’s spent a career sitting at the top.
Most gaming chairs look the part. Sharp edges. Loud colors. They scream performance.
But they don’t always stay with you through it.
The Demon Throne is different. It doesn’t fight your body; it works with it. It’s the kind of chair you don’t notice at first… until you realize you’re still playing, still focused, still comfortable hours later.
This is where La-Z-Boy does what it’s always done best: turn sitting into something you don’t have to think about.
Because when you’re deep in a game, the last thing you should be aware of is your chair.
Faker isn’t just a player. He is discipline. He is patience. He’s the kind of focus that doesn’t fade after an hour.
You don’t become the Unkillable Demon King by being uncomfortable.
This collaboration wasn’t about putting a name on a product. It was about building something that reflects how the best actually play and more importantly, how long they play.
The Demon Throne carries that idea in every detail:
endurance over flash, control over chaos, comfort that holds up when it matters most.
For younger gamers, this is where everything happens. The wins, the losses, the late nights that turn into stories.
For others, it’s something more considered. An upgrade. An investment. A way to bring better support into a space that’s no longer just a hobby, but a lifestyle.
And sometimes, it’s a parent standing in the doorway, watching their kid locked into a game they don’t fully understand, but still wanting to give them the best seat in the house.
The Demon Throne sits right in the middle of all of that.
For younger gamers, this is where everything happens. The wins, the losses, the late nights that turn into stories.
For others, it is something more considered. An upgrade. An investment. A way to bring better support into a space that’s no longer just a hobby, but a lifestyle.
And sometimes, it’s a parent standing in the doorway, watching their kid locked into a game they don’t fully understand, but still wanting to give them the best seat in the house.
The Demon Throne sits right in the middle of all of that.
La-Z-Boy didn’t rush into gaming. It waited.
Waited until gaming became something bigger than a pastime. Until it became culture. Until it became something people spend their time and lives inside of.
And when it finally stepped in, it didn’t try to be louder.
It chose to be better.
CONTENTS OF THIS WEBPAGE IS NOT OWNED BY LA-Z-BOY