ABOUT

I have always known I was meant to be part of the creative field. Growing up, long car rides with my family became something I genuinely looked forward to, not for the destination, but for the billboards along the way. I was fascinated by the visuals, the copy, and the way brands tried to capture attention in just a few seconds. Over time, that curiosity evolved into judgment. I began assessing whether the messaging worked, whether it felt right, and whether it truly represented the brand. Without realizing it, I was developing a strong instinct for what effective advertising is and what it is not.

As I grew older, television commercials further fueled that interest. As a cinephile, I naturally started analyzing ads through a storytelling lens, questioning whether they were compelling enough to influence audiences and drive action. Somewhere along the way, my appreciation for films, narrative structure, and visual language quietly turned into a deep love for the art of advertising.

Academically, my path began in a very different place. I pursued a bachelor’s degree in Computer Science Engineering, earned a 3.5 GPA, and went on to work at a software company. While the experience was valuable and intellectually demanding, I could not shake the feeling that something was missing. I realized I was not building a life around what truly inspired me. When that sense of dissatisfaction reached a turning point, my parents encouraged me to take a leap and pursue a different direction, one that aligned more closely with my passions.

That decision led me to Public Relations and Advertising at the University of Southern California. USC’s strong connection to cinema and storytelling made it a natural fit, allowing me to merge my technical background with creative strategy and cultural insight. Before moving to the United States, I intentionally sought hands on experience in social media and digital marketing, working with the social media teams at TPH Group and Green Cherrie Advertising in Dubai. These roles grounded me in real-world brand communication, audience engagement, and content strategy.

Today, with a background rooted in Public Relations and Advertising and experience spanning digital marketing, product support, and creative internships, I am steadily building a career that bridges strategy and storytelling. This website is more than a portfolio or a blog. It is a living, evolving reflection of who I am, what I value, and where I am headed.